Beauty Industry

Dr. Althea Names Jang Wonyoung Global Ambassador

Parent company, The Pure Lab also plans to relocate its headquarters to Korea's 'Wall Street.'

March 11, 2026

Assistant Editor

The Pure Lab has appointed Jang Wonyoung of IVE as global ambassador for its skincare brand Dr. Althea, a move the company describes as a milestone in its next phase of international growth.

The announcement comes as The Pure Lab prepares to relocate its headquarters to Korea’s “Wall Street” – Park One in Yeouido – in the first half of 2026.

The move is intended to support global business expansion and organizational advancement while strengthening product development capabilities and overall brand competitiveness.

A campaign teaser featuring the artist shows her in everyday moments, reflecting the brand’s philosophy, “When Skin Heals, You Bloom.”

Jang Won-Young was selected for her influence as a K-pop icon and her ability to connect with the MZ generation worldwide while embodying the brand’s clean beauty values.

The Pure Lab said the collaboration goes beyond traditional celebrity marketing. Following rapid growth in major overseas markets, the company aims to strengthen Dr. Althea’s global presence and cultural relevance.

Dr. Althea also launches the Melaclear Cream, the latest addition to its gentle line of skincare. It promotes clear and even skin tone with safe, low-irritation ingredients.

The Melaclear Cream works to even skin tone & gently brighten, improve dark spots, and deeply hydrate the skin.